Lovers of smashed avocado who want to support Australian-grown will find it easier to get their hands on local avocados thanks to a new labelling campaign.
A kangaroo will feature on the avocado industry’s new labelling – allowing people to easily identify Australian-grown avocados.
The industry body, Avocados Australia’s recent survey found 55% of consumers found it difficult to identify Australian avocados on supermarket shelves – a problem when 72% of people said buying local avocados was important to them.
The new label aims to address this with the branding driving the Australian grown messaging home by also using the national colours green and gold.
Avocados Australia Chief Executive Officer, John Tyas believes the new label is an important asset to the industry.
“We know that 72% of consumers stated when purchasing avocados, it is either very important or extremely important that their avocados are grown in Australia. By having a label that clearly identifies Australian grown avocados we are helping consumers easily identify and buy Australian grown avocados,” he said.
