AFL Masters has revealed the uniquely South Australian logo to be used at this year’s AFL Masters National Carnival in Adelaide.
Local SA indigenous artist, Jordan Lovegrove, was commissioned by the South Australian AFL Masters Executive Committee, in conjunction with AFL Masters National Board, to design the logo.
Mr Lovegrove is a Ngarrindjeri young man who is an experienced artist and graphic designer with a demonstrated history of working in the graphic design industry using Indigenous Vector Art. He is also the son of Peninsula Magpies & AFL Masters SA player Trevor Lovegrove.
He has described the story which features the Piping Shrike, the emblematic bird that appears on South Australia’s flag (since 1904), State Badge and Coat of Arms (since 1984).
“The dots surrounding the Piping Shrike depicts a meeting place with people sitting around it which represents all the different people and communities involved in the AFL Masters Carnival coming together,” said Mr Lovegrove.
The indigenous-inspired logo will be used on all merchandise for the 2022 AFL Masters National Carnival in Adelaide including all correspondence in relation to this year’s Carnival.
Despite being a part of South Australian history for more than a century, the Piping Shrike is not actually a bird but is often associated with the Murray Magpie, the Pee Wee and the Mud Lark which are a different species to the Australian Magpie.
Early Explorer Charles Sturt observed in the 1840s that “the White-backed Crow Shrike is somewhat larger than, and very much resembles a magpie, but the proportion of white is greater, and there is no metallic or varied tint on the black feathers as on the European bird. In South Australia it is a winter bird, and his clear fine note was always the most heard on the coldest morning, as if that temperature best suited him. All the species of this genus are easily domesticated, and learn to pipe tunes. They are mischievous birds about a house, but are useful in a garden. I had one that ranged the fields to a great distance round the house, but always returned to sleep in it.”
AFL President, Steve Eurell was delighted with the logo which is the second indigenous-themed logo for an AFL Masters National Carnival following the Perth 2021 design by WA artist Kevin Bynders.
“We thank Jordan for his outstanding design and look forward to seeing it on display at this year’s Carnival, which will be the most anticipated ever given the last two COVID-interrupted years,” said Mr Eurell.
The AFL Masters National Carnival is expected to generate over $4 million economic impact to South Australia. It starts on Saturday 24 September with an opening Race Day event at Morphettville Racecourse and concludes with the gala presentation night at the Adelaide Convention Centre the following Saturday 1 October. Matches are being played at West Adelaide’s Richmond Oval, Phos Camden FC and at the West Beach Parks Complex.
AFL Masters General Manager, Adrian Raftery says that registrations for the 2022 National Carnival are expected to open in the next few weeks.
“With three new age divisions, Adelaide 2022 is showing strong early signs to be our biggest National Carnival ever with more than 60 teams expected to participate,” said Mr Raftery.
“The Local Organising Committee, ably led by AFL Masters SA President Brenton Wortley, are putting together a tremendous calendar of events for the week including a high tea at the Adelaide Oval, day trips to the wineries and an event at an amusement theme park for kids of all ages & sizes.”
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