An ultra-rare “Yellah” HSV GTSR W1 Maloo ute – build #001 of just four secretly produced – has sold at auction for an astonishing $1.2 million, crowning it the highest-priced Holden in history.
Just days after speculation swirled that the unicorn might not find a buyer, seller Lloyds Auctions say fierce global bidding erupted online and via phone, pushing the price skyward before the blockbuster deal was finalised in private negotiations two days post-auction.
The pristine, delivery-condition beast, the only W1 ute ever finished in legendary XU3 Yellah paint, with a mere 26 kilometres on the odometer and never registered – packs Australia’s most powerful production engine: the 474kW supercharged LS9 V8, cementing its legacy as the ultimate modern Holden icon.
“Whispers of doubt turned into roaring reality,” said Lee Hames, Chief Operating Officer at Lloyds Auctions.
“This $1.2 million result not only obliterates expectations but proves Lloyds’ unrivalled expertise in delivering record-breaking sales for Australia’s rarest automotive treasures.”
Surpassing the million-dollar milestone with ease, the sale drew intense interest from collectors worldwide, highlighting the enduring global passion for elite HSV performance machines.


