The Good Guys to ‘pause’ facial recognition trial

A trial of in-store facial recognition technology by The Good Guys will be paused, the major appliances and electronics retailer announced today.

The move follows a CHOICE investigation into the use of facial recognition technology by three major Australian retailers – The Good Guys, Bunnings and Kmart.

“CHOICE welcomes the announcement that The Good Guys will pause the use of facial recognition technology in their stores while the Information Commissioner investigates their use of this technology,” said CHOICE senior campaigns and policy advisor, Amy Pereira. 

“This is an important step in the right direction for The Good Guys, and a decision we know reflects community expectations.

“Meanwhile, Bunnings and Kmart are lagging behind when it comes to any kind of commitment to stop the unethical and unnecessary use of facial recognition technology in their stores. We urge Kmart and Bunnings to reflect on the announcement made yesterday by The Good Guys, and ask them to end their use of facial recognition technology in store.” 

Ms Pereira said CHOICE had received an overwhelming response from the Australian community following the release of the investigation results.

“[They are] saying clearly they do not want this kind of technology used in retail stores,” she said.

“People who shop at The Good Guys will be pleased to know they’re now able to do their shopping without this intrusive technology monitoring them.”