The Queensland Government will deliver 30,000 tourism vouchers to entice visitors to head to the Gold Coast as part of the next stage of Queensland’s successful Holiday Dollars program.
The Holiday Dollars initiative is part of the state government’s economic recovery plan and is designed to support tourism businesses to recover from the impacts of COVID-19.
Premier Annastacia Palaszczuk said the government had partnered with Destination Gold Coast to deliver 30,000 vouchers worth $100 to be redeemed on the Coast.
The Premier said Queenslanders had 72 hours to enter the draw starting at midday on Monday, June 7.
“Today’s announcement will give Queenslanders an even greater incentive to head to the Gold Coast for a holiday,” the Premier said.
“Tourism operators on the Coast have been hit hard by the pandemic.
“Campaigns like this are an important part of our economic recovery plan – supporting local jobs and injecting funds back into Gold Coast businesses.”
The Premier encouraged Queenslanders to get online and book holidays.
“With whale watching season about to start, now is an ideal time to book a whale watching tour and see these beautiful animals in the flesh,” the Premier said.
“From world class beaches to the beautiful hinterland, our theme parks and renowned shopping and nightlife precincts – the Gold Coast has something for everyone.
“Jump in the car for a trip or fly down for a weekend or week-long stay. All Queenslanders are eligible so get online and apply for a tourism voucher.”
Tourism Minister, Stirling Hinchliffe said Gold Coast Holiday Dollars would help tourism operators bridge the dip in the traditional visitor cycle.
“We’re also expecting a big boost in visitor confidence on the Gold Coast because that’s been the experience where Holiday Dollars have been rolled out,” he said.
Destination Gold Coast CEO, Patricia O’Callaghan said the program was well timed to encourage Queenslanders to ‘come and play’ in Australia’s undisputed holiday playground.
“Previous iterations of the program have been a success and we are hoping Queenslanders will get behind Gold Coast tourism operators – the backbone of our chief economic sector this winter,” said Ms O’Callaghan.
“This initiative will provide to a much-needed boost to operators especially those that are heavily reliant on international visitors. Stimulating domestic visitor demand and expenditure for our 4,600 tourism businesses is a priority.
“From golden beaches to rainforest hinterland, theme parks and plethora of memorable experiences and attractions, now is the time to reconnect and relax with loved ones and friends in the Gold Coast.”
For more information, visit www.queensland.com/goldcoastholidaydollars
