The trusted news source for Australian Seniors
Australian Seniors News is the trusted 24/7 online news platform for over 55's, providing readers with up to date news and information about the issues that affect them directly at a Local, State and National level.
Our highly engaged audience are very active online through social media channels, and our bi-weekly e-News has a high number of opt-in subscribers that are delivered directly to their inbox on Tuesdays and Fridays each week.
Whether it is the latest in News, Health, Travel, Finance, Technology, Education, Retirement Living, Home Care, Government, or Entertainment; our editorial team brings you the latest updates as well as providing industry expert opinion pieces along with views and analysis.
Published by JSLmedia, Australian Seniors News is a niche online publication measured by audience analytics. If your goal is to target Australian Seniors, we are the right audience for you!
Why advertise with Australian Seniors News?
80%
of over 55's are online
46%
of disposable income is from over 55's
55%
of all travel spent is from the 55-64 demographic
27 Hours/Per week
is the average time spent online by Seniors
Our audience
The over 55’s represent a large sector that is growing rapidly and only going to get bigger. By 2050 the number of people aged 65-84 is expected to more than double.
Since the pandemic the digital habits of Australian Seniors has completely shifted and companies are maximising their engagement towards this group. Stats from the Australian Bureau of Statistics (ABS) shows that nearly 80% of over 55's are now online, providing advertisers the perfect vehicle to drive their message to a high net wealth cohort.
Over 55’s make up 34% of Australia’s population, 50% of our private wealth and 46% of disposable income. Nielsen data also shows that this group buys 64% of all cars, 55% of all travel and 50% of all alcohol.
However advertisers and marketers often dismiss this group who are underrepresented and are often featured and shown in stereotypical or disempowering ways, in fact the 55+ are by far the biggest demographic, they are wealthy (the 55-64s have the highest net wealth + are responsible for 55% of all travel spent) are young at heart, decision makers, influencers and influential.
Smart marketers have recognised the spending power of this age group and are now targeting their marketing campaigns towards this growing sector.
Australian Seniors News offers a huge opportunity for brands looking to market directly to a sector with huge influence and spending power.
*Source Google Analytics Jul 2021 - Jun 2022
*Average for e-News Jul 2021 - Jun 2022
Our marketing solutions
Display - Homepage Advertising
Australian Seniors News Homepage Display Advertising is the ideal medium to promote your organisation to our engaged audience. Display Advertising helps create initial interest and build brand awareness in your product or campaign.
Display Advertising can be very effective in familiarising and promoting your brand or product to decision makers with an intent to purchase. Although display ads typically do have lower click-through rates than search campaigns, they are able to reach a much larger audience and offer an excellent ROI .
Display Advertising is available in various sizes across desktop & mobile devices and have a minimum 33% SOV. (share of voice)
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Leaderboard: 728 (w) x 90 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
• Mobile Leaderboard: 320 (w) x 50 (h) pixels
Display - Category Sponsorship
Australian Seniors News content covers all aspects of categories relevant to Australian Seniors. Category Sponsorship gives advertisers the ability to exclusively promote their brand or product through specific targeting of an individual category.
As an example, advertisers attempting to reach an audience interested in Travel, will see their Display Adverts appear across all Australian Seniors News articles relating to Travel and all its sub categories.
Category Sponsorship allows advertisers the ability to not only target, but dominate a category and effectively build brand awareness to our highly engaged audience.
Available Categories
• Health
• Travel
• Finance
• Entertainment
• Sport
• Home Care
• Technology
• Retirement Living
• Residential Aged Care
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
Display - Audience Extension (First Party Data)
Audience Extension is an evolution of what most know as ‘retargeting’. It allows advertisers to turbo boost their Display Advertising campaigns by engaging with our niche audience via Australian Seniors News "first party data".
From a single website visit, advertisers can target Australian Seniors News readers wherever they search across the Google network, meaning potential clients are continually reached during website browsing.
Each Audience Extension campaign must contain at least one Display Advert size, however campaigns are most effective when utilising the entire Display Ad suite. The more ad units used allow campaigns to be the most effective as they fill unused inventory wherever our audience browses across the google network.
Client display ads do need to have brand affiliation to be approved by Google, advert text must include ‘PAID PARTNER’ - Australian Seniors News.
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Leaderboard: 728 (w) x 90 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
• Mobile Leaderboard: 320 (w) x 50 (h) pixels
Sponsored Content
An ideal way to connect with the thousands of Australian Seniors News readers who visit our online network each week. Your sponsored content will appear on our homepage and in mail-outs to our readers - connecting your identity and message to our respected Australian Seniors News brand.
Sponsored content is the perfect way to showcase your product or service, discuss relevant industry topics or build awareness of new products or initiatives.
Specifications
• up to 750 words
• Material supplied by client (subject to editorial approval)
• 1 x article post in e-News
• 1 x article post boosted through our Social Media channels
• 3 x display adverts accompany this strategy
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
Native Content
Expertly written commissioned content by our experienced journalists. Native Content articles follow a natural and organic style which is consistent with the editorial style of Australian Seniors News.
Articles can be written in either an interview style, Q&A format or as a number of articles in a series.
Short story version - up to 500 words
Long story version - up to 1200 words.
Specifications
• 500 - 1200 words
• two feedback revisions per article
• 1 x article post in e-News
• 1 x article post boosted through our Social Media channels
• 3 x display adverts accompany this strategy
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
Solus EDM Blasts
Solus EDM Blasts (electronic direct mail) are the most effective way to promote your product or brand directly to our e-News subscribers.
Your marketing message is delivered directly to their inbox providing an exclusively targeted approach to generate quality leads.
Australian Seniors News Solus EDM Blasts continually deliver higher than industry average click through results and offer an excellent ROI.
• Exclusive Marketing
• Track Results
• A/B Testing
• Scheduling
Australian Seniors News Solus EDM Blasts
Average Open Rate - 30.92%
Average CTR - 5.62%
*Average for Solus EDM Blasts Jan-Dec 2022
Media & Publishing Email Campaigns
Average Open Rate - 22.15%
Average CTR - 4.62%
*Industry Average - intuit Mailchimp
Australian Seniors Services Directory
Does your business or organisation provide products or services to Australian Seniors? Our loyal readers search and instantly connect with professionals across the country who are looking to provide services to the Seniors community.
How Does it Work?
Search Users have the ability to search for businesses by specialty or location.
Compare They are are then able to compare quotes, reviews, and full profiles of each business/organisation in our directory.
Contact Once they have found the service they require, they are able to contact you directly or via our website.
Categories
• Aged Care Facilities
• Clubs
• Dentists & Dental Prosthetists
• Financial Services
• Foot & Hand Care
• Funeral Services
• Granny Flats
• Hearing Services
• Home Care
• Home Modifications
• Independent Livings Aids
• Local Members of Parliament
• Meal Services
• Residential Aged Care
• Retirement Living
• Security
• Seniors Advocacy
• Skin Cancer Clinics
• Tradespersons
• Transport
• Travel
• Wills & Solicitors
Brands we work with
Let's Talk
To find out more about how Australian Seniors News can be a part of your marketing solution or request a copy of our media kit please fill out the form below and we will be in touch shortly.
